The Collector’s Meal

Introducing, the Collector’s Meal

Inspired by the brand’s most unforgettable collaborations and designs over the past decades, McDonald’s created a line of collectible cups for 32 global markets to bring out the inner collectors in longtime fans. The new collector cups lean on nostalgic fondness for past tie-ins with brands and media properties including “Shrek,” “Jurassic Park,” Barbie, Beanie Babies, Peanuts, Hello Kitty and Coca-Cola. 

Social Rollout

Across organic, we tapped into collector fandom to excite fans and give them the opportunity to reminiscence on their favorite collectibles of the past.

Custom Social Activations

In paid, we teamed up Snapchat and Pinterest to bring fans a unique digital experience that leaned into the playful and whimsical tones of the meal.